Zara Shahjahan started off her namesake brand for the everyday woman in 2004. Armed with confidence and dynamism after graduating from the National College of Arts in Lahore, Zara Shahjahan believed in making ensembles sound in feminine aesthetics. Zara Shahjahan believes in making women feel beautiful. How someone dresses defines their personality and beautiful clothes give a woman’s personality the edge and confidence to inspire her and people around her. And that is precisely what the brand aims to achieve; giving its clients the power to inspire. The brand is based in Lahore, the hub of fashion in Pakistan. The entire development process from design to fabric procurement, print development, pattern making and stitching takes place at the design house with focus on precision and quality control. Currently the brand has its flagship store in Lahore while making its product available to clients across the world by stocking at numerous multi-brand stores. The brand’s stockists in Pakistan are L’atelier Islamabad and Lahore and Labels Karachi.